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Regular guy pranks New York crowds by pretending to be celebrity

Everyone can't be a celebrity. Or can they? Brett Cohen, regular guy (he told the New York Daily News that he's a 21-year old student at the State University of New York at NewPaltz), decided to put that theory to the test on July 27 and got some surprising results.

As shown on video, Cohen put on some snazzy clothes, got his hair done, and strolled out of the NBC Studios at 49th Street, greeted by hired bodyguards, assistants and photographers pretending to be paparazzi. A crowd had already gathered, informed by the hired "assistants" and "paparazzi" that a "big star" was about to come out -- but onlookers were never told who Brett really was. That didn't stop the men and women on the street from flocking to Brett when he emerged -- or from getting their photo taken with him.

"The idea was, 'I bet if we walked through with bodyguards and photographers, people would go nuts,'" Cohen said in the Daily News. "And that’s exactly what happened."

Crowds grew as Brett continued on to Times Square, accompanied by his entourage; by the time the whole thing was over, Brett reportedly had taken nearly 300 photos.

What did it all prove? That people just love a celebrity -- even if they don't know why he's famous.

"I got a taste of fame, and it was good, but it’s not something I would want as part of my everyday life," he told the Daily News.

Check out the video for the rest.

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